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How to add embedded call-to-action buttons to your Facebook posts

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If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts facebook  is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page. Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen… https://econsultancy.com/how-to-add-embedded-call-to-action-buttons-to-your-facebook-posts/ Learn more Social Media: Best Practice Guide (subscribers only) 1: First, fire up Facebook and head to https://business.facebook.com/adsmanager If you haven’t set up an advertising account you’ll need to do this first. Follow the step-by-step instructions listed at: https://www.facebook.com/busin...
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Enable Messages on Your Page

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https://www.socialmediaexaminer.com/how-to-use-facebook-messenger-for-your-business/ #1: Enable Messages on Your Page Your page can accept and send messages only if you’ve enabled Messenger. To turn on Messenger for your page,  go to Messages under General Settings  and then  click Edit .  Select the option to allow messages  to your page, and  click Save Changes . Be sure to enable Messenger so customers and prospects can contact you. If you find that you’re getting more Facebook messages than you can handle, you may want to consider turning the feature off until you’re able to appoint more moderators. Another option is to make use of the ‘Away’ setting (see below for more on this). #2: Configure Message Settings There are two settings to adjust for your business Messenger: Response Time and Instant Replies. To access them, go to Settings and then Messaging. Display a Response Time Your page’s average response time (how long it takes y...
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Adwords-Fundamental

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Create new ad groups with several keyword match types Create new ad groups with related keywords grouped together Remove half of the keywords from the ad group Create one ad group for every five keywords Correct answer is: Create new ad groups with related keywords grouped together http://school4seo.com/adwords-fundamental/which-strategy-should-giorgio-use-to-increase-the-number-of-relevant-clicks-from-his-search-network-campaign/ Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) Increase bids for ads with the lowest average position and clickthrough rate (CTR) ...
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Google AdWords Fundamentals Exam Answers

*Disclaimer: All questions below are from live exams within the month of May 2017. Using these answers resulted in 88% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam! Reference WebSite   Google AdWords Advanced Search Advertising Exam Answers  |  Google AdWords Display Advertising Exam Answers  |  Google AdWords Video Advertising Exam Answers  |  Google AdWords Shopping Advertising Exam Answers  |  Google AdWords Mobile Advertising Exam Answers  |  Google Analytics Certification Exam Answers An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:    A)  generate many clicks and conversions     B)  generate many impressions and very few conversions    C)  contain more than two words in the p...
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