Adwords-Fundamental

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

• Create new ad groups with several keyword match types
• Create new ad groups with related keywords grouped together
• Remove half of the keywords from the ad group
• Create one ad group for every five keywords

Correct answer is:

• Create new ad groups with related keywords grouped together

http://school4seo.com/adwords-fundamental/which-strategy-should-giorgio-use-to-increase-the-number-of-relevant-clicks-from-his-search-network-campaign/

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

• Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
• Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
• Increase bids for ads with the lowest average position and clickthrough rate (CTR)
• Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Correct answer is:

• Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

What does “converted clicks” measure?91

• The total number of clicks within your chosen conversion window
• The total number of conversions divided by the total number of clicks
• The total number of clicks that led to a conversion
• The percentage of clicks that led to a conversion

Correct answer is:

• The total number of clicks that led to a conversion

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

• create a different ad for each keyword
• create multiple ads for each keyword
• only create one ad that’s relevant to all keywords
• create ads that are relevant to all keywords

Correct answer is:

• create ads that are relevant to all keywords

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

OR

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

• AdWords budgets can only be set once annually and require a fixed commitment
• Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
• Online campaigns generate clicks, whereas other channels generate exposure
• Budgets cannot be applied to online campaigns due to constant changes in traffic

Correct answer is:

• Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

• measures trends relating to the search terms people have used before seeing your ad
• focuses on getting customers to complete an online purchase
• shows you which ads lead to customer actions that have value for your business
• automatically gives you personal details about the people who convert

Correct answer is:

• shows you which ads lead to customer actions that have value for your business

You would choose to advertise on the Google Display Network if you wanted to:

• show ads to people on non-Google search sites
• show ads on Google Maps
• show ads on websites related to your business
• show ads on Google Shopping

Correct answer is:

• show ads on websites related to your business

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2

• Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
• Use a balanced combination of broad-, exact-, and phrase-matched keywords
• Add display ads and affinity audiences targeting people interested in green living and beauty
• Target large metropolitan areas where people are more likely to encounter her product

Correct answer is:

• Add display ads and affinity audiences targeting people interested in green living and beauty

What’s a reason to use the “Search Network with Display Select” campaign type?

• Your ads only show on the first page search results
• You can pick the exact websites where you want your ad to show
• You can use one budget to advertise on the Search Network and Display Network
• Your video ads can run on the Search Network

Correct answer is:

• You can use one budget to advertise on the Search Network and Display Network

What’s the benefit of having multiple ads in an ad group?

• AdWords will automatically match each ad to the keywords it’s most relevant to
• Ads are only eligible to show ad extensions if there are more than one ad in that group
• Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
• AdWords will automatically rotate your ads and show the best performing ones more often

Correct answer is:

• AdWords will automatically rotate your ads and show the best performing ones more often

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?1

• Dynamic Search Ads
• Ecommerce tracking
• Remarketing
• Conversion tracking

Correct answer is:

• Remarketing

http://www.seoandwebservice.com/2015/08/higher-quality-scores-typically-result-in.html

43) Higher Quality Scores typically result in:

  A)  higher costs and lower ad positions
  B)  lower costs and better ad positions
  C)  less overall impressions

  D)  faster delivery of daily budget