Digital Marketing of Google Exam

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Create new ad groups with several keyword match types Create new ad groups with related keywords grouped together Remove half of the keywords from the ad group Create one ad group for every five keywords Correct answer is: Create new ad groups with related keywords grouped together http://school4seo.com/adwords-fundamental/which-strategy-should-giorgio-use-to-increase-the-number-of-relevant-clicks-from-his-search-network-campaign/ Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) Increase bids for ads with the lowest average position and clickthrough rate (CTR) ...

*Disclaimer: All questions below are from live exams within the month of May 2017. Using these answers resulted in 88% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam! Reference WebSite   Google AdWords Advanced Search Advertising Exam Answers  |  Google AdWords Display Advertising Exam Answers  |  Google AdWords Video Advertising Exam Answers  |  Google AdWords Shopping Advertising Exam Answers  |  Google AdWords Mobile Advertising Exam Answers  |  Google Analytics Certification Exam Answers An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:    A)  generate many clicks and conversions     B)  generate many impressions and very few conversions    C)  contain more than two words in the p...